Marketing Analytics & Finance Growth Senior Manager, B2C
Core
Owns analytics and measurement frameworks for marketing spend efficiency, driving B2C learner acquisition and retention decisions.
Role type
Senior IC marketing analytics and strategic finance manager
Builds
Measurement frameworks, financial models, and investment guardrails for growth
Domain
Ed-Tech, B2C marketplace, performance marketing
Required skills
incrementality testing, marginal CAC analysis, LTV modeling, geo lift/holdout testing, media mix modeling, financial forecasting, scenario analysis, AI tool fluency, SQL, Looker, advanced Excel/Sheets
Preferred skills
FP&A experience, hands-on financial modeling for user acquisition, fast-growing startup experience
Technologies
Looker, Snowflake, SQL, Sheets, Excel, AI tools
Responsibilities
Design and execute geo lift and holdout tests to measure incremental return; build models connecting marketing spend to acquisition and LTV; define ROI thresholds and spend limits for growth teams; model new market expansion cases; translate analysis into strategic recommendations for VP of Growth and CFO; use AI to accelerate analysis and model building
Seniority
Senior, hands-on IC
