Product Marketing Manager
Core
Own end-to-end go-to-market strategy and execution for industrial operations software products from alpha to general availability, translating technical capabilities into clear value for buyers and frontline technicians.
Role type
Product Marketing Manager (mid-tier product ownership)
Builds
Mid-tier (P2) product launches and major workstreams for biggest (P1) launches
Domain
Industrial operations / Asset management / B2B SaaS
Deliverable
product features
Required skills
Product launch planning and execution, Messaging and positioning strategy, Sales enablement and collateral creation, Demand gen campaign alignment, Market research and buyer analysis, Adoption tracking and analytics
Preferred skills
Manufacturing or industrial industry background, B2B software or AI product marketing experience
Technologies
Tableau, Databricks, Salesforce
Responsibilities
Plan and run mid-tier product launches end-to-end, Shape product messaging and positioning with product counterparts, Build sales enablement materials and video scripts, Partner with demand generation on campaign messaging, Use analytics tools to track adoption and review goals weekly
Seniority
Mid-level, hands-on IC