Product Marketing Manager
Core
Build go-to-market strategies and run product launches for a cloud data backup service, acting as the bridge between product strategy and sales/marketing execution.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, launch plans, positioning, messaging, and sales enablement materials for cloud backup products.
Domain
Cloud data protection / SaaS (via careerplan.io/jobs/182ea3c9-5a23-44b4-a82d-14a53fe36e77-product-marketing-manager-at-rewind)
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, product launches, positioning and messaging, sales enablement, competitive analysis, quantitative analysis, cross-functional collaboration, customer-centricity, AI tool usage
Preferred skills
Technical background, experience building AI workflows or automations
Technologies
AI tools (Claude Code, agents, prompts, templates)
Responsibilities
Plan and execute product launches; develop marketing programs and demand generation initiatives; create positioning and messaging for target buyer personas; map buyer journeys and analyze competitive landscapes; enable sales teams with training and collateral; build and refine AI-powered marketing workflows.
Seniority
Mid-level (4+ years experience)