Media Buyer - Creative Testing & Optimization
Core
Scale paid acquisition through disciplined creative testing and daily campaign optimization across Meta, TikTok, Snapchat, X, and DSPs.
Role type
Senior Media Buyer (Direct Response) (via careerplan.io/jobs/1fe97e43-5b1d-4b48-970f-a9dfb64132cb-media-buyer-creative-testing-optimization-at-kalshi)
Builds
Paid user acquisition campaigns for a prediction market platform
Domain
Fintech / Prediction Markets
Required skills
Meta Ads, TikTok Ads, Snapchat Ads, X Ads, DSP management, high-volume creative testing, CAC/CPA/ROAS analysis, campaign scaling, data-driven creative feedback
Preferred skills
Experience with demand-side platforms, track record of turning winning ads into scaled campaigns
Technologies
Meta, TikTok, Snapchat, X, DSPs
Responsibilities
Launch 200+ ads weekly using a testing framework; evaluate acquisition metrics to determine scaling thresholds; pause underperformers and direct spend to winners; provide actionable feedback on creative hooks and formats; ensure asset compliance and pre-launch checks
Seniority
Senior, hands-on IC