Head of Field Marketing
Core
Senior marketing leadership role shaping and executing field marketing strategy across North America to drive demand, pipeline, and commercial growth in Life Science and Pharma markets.
Role type
Senior IC field marketing leader (regional)
Builds
Regional demand generation programs, customer engagement initiatives, and market intelligence reports
Domain
Life Science, Pharma, Diagnostics, BioPharma
Deliverable
product features
Required skills
Strategic planning, team leadership, campaign execution, market intelligence analysis, budget management, CRM utilization, AI/automation adoption
Preferred skills
Salesforce Marketing Cloud, sales enablement experience, project management tools
Responsibilities
Develop and execute North American field marketing strategies; Own regional demand generation and pipeline contribution; Partner with sales leadership to align marketing investments with revenue objectives; Lead regional workshops, seminars, and trade shows; Gather and communicate customer feedback and market trends; Oversee marketing operations, planning, and performance measurement; Develop programs supporting the full customer lifecycle; Lead, mentor, and develop Field Marketing Managers; Identify opportunities to use AI and automation to improve processes; Travel throughout North America as needed
