Executive Director, Commercial Martech & Field Enablement Lead
Core
Develop and lead the vision, strategy, and execution for field-facing colleague engagement and operations to enable exceptional colleague and customer experiences in the pharmaceutical industry.
Role type
Executive Director, Commercial Martech & Field Enablement
Builds
Field enablement programs, MarTech strategies, and engagement solutions for customer-facing teams.
Domain
Pharmaceutical / Life Sciences / Marketing Technology
Deliverable
product features
Required skills
MarTech strategy, CRM system implementation, AI-driven tools integration, change management, cross-functional leadership, budgeting, vendor management, regulatory compliance, data analytics, team development
Preferred skills
MBA or advanced degree, IT experience, experience in regulated industries
Technologies
CRM systems, AI-driven tools, digital engagement platforms
Responsibilities
Develop and implement comprehensive MarTech strategy to optimize CRM and digital platforms; Lead implementation of CRM technology for pre-call planning and next-best-action; Define long-term vision for field enablement and engagement strategy; Partner with training teams to design programs for field colleagues; Oversee budgeting, resource allocation, and vendor relationships; Ensure governance and compliance with pharmaceutical industry regulations.
Seniority
Executive Director, strategic leadership
