Executive Director, Commercial Martech & Field Enablement Lead
Core
Strategic leader responsible for developing vision, strategy, and execution for field-facing colleague engagement and operations, modernizing MarTech solutions (CRM, AI, digital platforms) to enable exceptional customer experiences.
Role type
Executive Director, Commercial Martech & Field Enablement
Builds
Field enablement programs, MarTech strategies, and engagement solutions for customer-facing teams
Domain
Pharmaceutical/Biotech industry, Commercial Operations, Marketing Technology
Required skills
MarTech strategy, CRM system implementation, AI-driven tools integration, change management, cross-functional leadership, budgeting, vendor management, regulatory compliance (pharma), team leadership
Preferred skills
MBA or advanced degree, IT experience, experience in regulated industries
Technologies
CRM systems, AI-driven tools, digital engagement platforms
Responsibilities
Develop and implement comprehensive MarTech strategy; Lead CRM technology implementation for pre-call planning and next-best-action; Define long-term vision for field enablement and engagement; Lead enablement initiatives for customer-facing colleagues; Partner with training teams to design adoption programs; Ensure governance and compliance with promotional regulations and data privacy standards; Lead and develop a high-performing team; Oversee budgeting and resource allocation
Seniority
Executive, strategic leadership