CRM & Lifecycle Marketing Manager
Core
Own end-to-end lifecycle marketing strategy and automation across five renovation brands, driving repeat purchase and loyalty via email and SMS for both D2C and B2B audiences.
Role type
Senior Lifecycle Marketing Manager
Builds
Automated lifecycle journeys (welcome, onboarding, post-purchase, replenishment, win-back) and a dedicated B2B trade lifecycle
Domain
Home renovation retail (D2C) and B2B trade supply
Required skills
Lifecycle marketing strategy, Klaviyo/HubSpot/Braze, segmentation, first-party data strategy, email/SMS campaign management, test-and-learn methodology, revenue/CAC/LTV analysis, Australian privacy compliance
Preferred skills
B2B/wholesale CRM experience, AI tools for scaling segmentation and content
Technologies
Klaviyo, HubSpot, Braze
Responsibilities
Build and optimize automated email and SMS journeys, manage email and SMS calendar, own data hygiene and deliverability, build dashboards for lifecycle revenue and list health, run a structured testing program
Seniority
Senior, hands-on IC