Lifecycle Marketing Specialist (B2B & B2C)
Core
Senior operator owning hands-on execution of outbound and lifecycle messaging across B2B and B2C audiences via email, CRM, and SMS.
Role type
Senior IC Lifecycle & Outbound Marketing Specialist
Builds
Outbound campaigns, nurture sequences, re-engagement flows, and lifecycle stages
Domain
B2B and B2C revenue execution, GTM strategy, digital marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Cold email execution, list building and enrichment, deliverability management, CRM campaign management, audience segmentation, compliance and suppression logic, cross-channel coordination
Preferred skills
SMS marketing, Twilio platform experience, social media alignment
Technologies
Clay, Instantly, HubSpot, Mailchimp, Twilio
Responsibilities
Build and maintain outbound lists and enrichment workflows; Launch, manage, and optimize cold email campaigns; Execute nurture, re-engagement, and expansion campaigns; Manage compliance, suppression logic, and list hygiene; Sync replies and outcomes into CRM; Coordinate SMS timing with email and social campaigns
Seniority
Senior, hands-on IC
