Lifecycle / CRM Marketer (Email, SMS & Retention)
Core
Design, configure, and launch automated customer journeys in email and SMS to maximize LTV, repeat purchase velocity, and list health for a DTC beauty brand.
Role type
Lifecycle / CRM Marketer (Email, SMS & Retention)
Builds
Automated email flows (Welcome, Abandonment, Replenishment, Winbacks) and SMS sequences
Domain
DTC E-commerce / Beauty / Nail Care
Required skills
Klaviyo, Shopify, Email marketing, SMS marketing, Customer segmentation, A/B testing, Data analysis, Retention strategy, Flow architecture, TCPA compliance
Preferred skills
Beauty industry experience, Dedicated SMS platforms (Postscript, Attentive), Attribution tools (Triple Whale, GA4), AI tools for copy testing
Technologies
Klaviyo, Shopify, Postscript, Attentive, Triple Whale, GA4
Responsibilities
Design and launch automated email flows and SMS sequences, Segment customer lists by behavior and purchase history, Partner with designers and copywriters on email assets, Analyze cohort repeat rates and channel revenue attribution, Manage SMS compliance and subscriber acquisition, Present retention metrics in cross-functional readouts
Seniority
Mid-level, hands-on IC