General Manager – AIA Vitality & Brand
Core
Lead strategic growth and commercial performance of AIA Vitality and enterprise brand strategy to strengthen AIA's position as Australia's leading health and wellbeing provider.
Role type
Senior General Manager (Strategy & Brand)
Builds
AIA Vitality ecosystem, strategic partnerships, sponsorships, and customer experiences
Domain
Insurance / Health & Wellbeing / Brand Strategy
Deliverable
product features
Required skills
Strategic growth planning, customer engagement, brand governance, partnership development, commercial leadership, team leadership, stakeholder management
Preferred skills
Experience in financial services, insurance, health, or loyalty industries
Responsibilities
Define and execute strategic growth agenda for AIA Vitality; Lead evolution of AIA Vitality proposition; Develop strategic partnerships and sponsorships; Act as custodian of AIA brand; Partner with senior leaders to embed initiatives; Provide commercial and operational leadership; Build and lead high-performing teams