Brand Marketing Lead
Core
Lead product-focused brand marketing initiatives to translate WHOOP's health and longevity product innovation into compelling consumer-facing campaigns.
Role type
Senior Brand Marketing Lead (Product/Integrated Marketing)
Builds
Integrated brand campaigns, product positioning, messaging, and activations for WHOOP health/wellness products.
Domain
Health & Wellness / Human Performance Technology
Deliverable
product features
Required skills
Integrated campaign planning and execution, product positioning and storytelling, cross-functional project leadership, strategic thinking, creative judgment, performance measurement and analysis, ambiguity management.
Preferred skills
Interest in health, wellness, longevity, or human performance; experience leveraging AI tools.
Responsibilities
Own planning and execution of integrated brand campaigns; develop product positioning and creative briefs; coordinate cross-functional teams from brief to launch; establish campaign objectives and success metrics; drive decisions in ambiguous environments.
Seniority
Mid-Senior, hands-on IC