Growth Marketing Associate
Core
Manage paid media campaigns and performance creative for a D2C pet wellness brand to drive user acquisition and ROI.
Role type
Growth Marketing Associate
Builds
Paid media campaigns (Meta, TikTok, influencers) and performance creative assets
Domain
D2C E-commerce / Pet Nutrition / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Meta media buying, performance marketing metrics (CPM, CVR, CAC, LTV, ROI), creative experimentation, data analysis, cross-functional collaboration
Preferred skills
SQL, GA4, Excel/Google Sheets, emerging growth channel identification
Technologies
Meta, TikTok, GA4, Excel, Google Sheets
Responsibilities
Execute and optimize paid media campaigns across Meta, TikTok, and influencer channels; collaborate with designers to produce ad creatives; test and analyze experiments on creative, discounting, and attribution; track KPIs and report on campaign efficiency; identify and test emerging growth channels; manage cost tracking and performance data accuracy.
Seniority
Mid-level, hands-on IC