Performance Marketing Specialist, Milan (12-month contract)
Core
Drive incremental user growth in Italy through data-driven media buying, creative optimization, and full-funnel management across Meta, YouTube, TikTok, and LinkedIn.
Role type
Performance Marketing Specialist (IC)
Builds
User acquisition campaigns and funnel experiences for Canva's design platform in the Italian market.
Domain
Digital Marketing / Performance Media / Creative Strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Media buying and budget management, Data-driven optimization, Creative testing and iteration, Cross-channel growth strategy, Incrementality studies (MMM, lift), Audience segmentation and bidding, CRO implementation, Automation and AI tooling adoption
Preferred skills
Experience with native vertical video and creator partnerships, Familiarity with creative testing frameworks, Experience improving funnels for Apps and Web products
Technologies
Meta, YouTube, TikTok, LinkedIn, MMP tools, MMM models, AI tooling
Responsibilities
Own day-to-day media buying, optimization, and pacing across multiple channels; Translate Italy priorities into concrete strategy and plans; Set the media mix and lead budget allocation review processes; Partner with the Data team to run incrementality studies and interpret MMMs; Translate performance data into clear creative insights; Actively manage creative rotation and flag refresh needs; Evaluate audience segmentation, targeting, and bidding strategies; Lead formulation, implementation, and learning cycles through CRO initiatives; Improve performance marketing systems and workflows with a focus on automation
Seniority
Mid-level, hands-on IC
