Marketing Campaign Manager
Core
Lead integrated, multi-channel marketing campaigns across business units to generate measurable pipeline and revenue growth for an education-focused B2B SaaS portfolio.
Role type
Senior Marketing Campaign Manager
Builds
Multi-channel marketing campaigns, sales enablement materials, and pipeline development initiatives
Domain
B2B SaaS, Education/EdTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS campaign management, multi-channel strategy, project management, marketing analytics, A/B testing, stakeholder management, vendor management, budget management, Salesforce, HubSpot, Marketo, Eloqua, Google Analytics
Preferred skills
EdTech domain experience, experimentation frameworks, multivariate testing, incrementality analysis
Technologies
Salesforce, HubSpot, Marketo, Eloqua, Google Analytics
Responsibilities
Develop and lead comprehensive, multi-channel marketing campaigns aligned with business unit goals; Partner with business stakeholders to understand target audiences, value propositions, priorities, segmentation, and messaging requirements; Manage end-to-end campaign execution in collaboration with internal functional teams and an external marketing agency; Own campaign timelines, budgets, deliverables, dependencies, and quality standards; Monitor and analyze campaign performance using marketing analytics platforms, dashboards, and relevant performance metrics; Test, optimize, and continuously iterate campaigns using data-driven insights to improve conversion rates and pipeline contribution; Partner with sales teams to align campaign activity with revenue opportunities, support sales enablement, and accelerate pipeline development; Communicate campaign plans, performance results, insights, and recommendations to marketing and business leadership; Maintain clear documentation and repeatable processes that improve operational efficiency and enable campaign scalability; Collaborate with content and design teams to ensure messaging and creative assets drive engagement while maintaining brand consistency.
Seniority
Senior, hands-on IC
