Marketing Automation Manager

## About the Role Full-time · Contract-to-Hire · Remote · US strongly preferred Level: Mid-to-Senior Industry: Health tech Start: Immediate Approach: AI-forward non negotiable This is a senior, technically capable marketing operations role. The right person has two distinct skill centroids: they can architect, coordinate and build complex multi-step funnels with the precision of an engineer, and they can ingest, synthesize, and distribute performance data with the judgment of an analyst. Both are required. With AI, this role has the throughput of a small team. This person owns the operational engine underneath the CMO's strategy: every funnel, every content calendar, every tracking link, every automation, and every performance report. They keep the paid ads team informed, the content marketer fed with data, and the product team aware of what the market is responding to. If a funnel breaks silently, that's on this role to catch it before anyone else notices. ## About the Company You're joining at the ground floor of a category-defining moment. 1 in 8 American adults have now taken peptides — and it's going mainstream fast. Collective is the a subscription peptide business giving members clinician-guided, medical-grade peptide protocols at 50% off retail, sourced from licensed US pharmacies. Built by a team that has helped build three unicorns, including Thrive Market and Function Health. This is a regulated platform operating across 30 states with real obligations to real patients. Members trust us with health information, payment data, and clinical relationships. The backend has to be bulletproof — not because of theoretical risk, but because of those real obligations. This role is the person who makes sure that's true, and who builds the things on top of it. ## What We Offer - Paid trial to start. Competitive cash compensation from day one. Contract-to-hire — fastest way to find the right long-term fit and let you see us up close. - Ground-floor equity. Real equity in a funded D2C peptide startup, riding a category curve that's about to go vertical. The team has helped build three unicorns. You'd be early. - Immediate start. We are moving fast. The right person can start within weeks. We will not draw out the process for the sake of process. ## Tech Stack - Customer.io - ManyChat - Instagram - TikTok - X - UTM / attribution stack - CRM - SMS - Referral mechanics - Influencer tracking ## CORE RESPONSIBILITIES ### Funnel architecture & Customer.io build - Owns - Designs, builds, and maintains all marketing funnels inside Customer.io — including opt-in funnels, waitlist funnels, post-quiz nurture sequences, lifecycle email flows, and SMS capture sequences. - Owns all tagging, segmentation, and audience logic so that every contact is correctly identified, routed, and sequenced from first touch through conversion. - Builds funnels with precision: a broken or mis-tagged funnel that goes undetected is the single biggest risk this role carries. - Proficiency in C