Marketing Automation Manager
Core
Architecting and maintaining complex multi-step marketing funnels, email/SMS sequences, and performance tracking for a subscription peptide business.
Role type
Senior Marketing Automation Manager
Builds
Automated customer journeys, segmentation logic, and performance reporting dashboards
Domain
Health tech / Direct-to-consumer peptide subscription
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Customer.io, ManyChat, funnel architecture, tagging & segmentation, UTM/attribution tracking, CRM management, SMS automation, influencer tracking, data synthesis
Preferred skills
AI tooling, engineering-level precision in automation, cross-functional coordination
Technologies
Customer.io, ManyChat, Instagram, TikTok, X, UTM stacks, CRM, SMS platforms
Responsibilities
Design and build all marketing funnels and lifecycle flows; manage tagging, segmentation, and audience logic; monitor funnel health and catch breaks; synthesize performance data for paid ads and content teams; maintain tracking links and referral mechanics
Seniority
Mid-to-Senior, hands-on IC