Content Marketing Specialist
Core
Develops and executes full-funnel demand generation campaigns tailored to specific geographic markets, focusing on persona-driven messaging and regional trends.
Role type
Content Marketing Specialist (Regional)
Builds
Regional marketing campaigns and persona-driven content assets
Domain
B2B Marketing / EdTech / SaaS
Deliverable
product features
Required skills
Market research, campaign execution, editorial calendar management, cross-functional collaboration, SEO best practices, messaging framework development
Preferred skills
EdTech or SaaS experience, familiarity with Wrike, Brandfolder, Highspot
Responsibilities
Execute regional marketing campaigns aligned with strategic goals, support development of persona-driven messaging, conduct market research on regional trends and funding landscapes, maintain editorial calendars and campaign timelines, coordinate with external contractors for content production, monitor campaign performance and provide optimization insights, ensure content adherence to brand guidelines and SEO standards
Seniority
Mid-level IC