Marketing Operations Lead
Core
Own and optimize systems, processes, and integrations powering inbound and demand generation engines to ensure high-quality lead handoffs to sales.
Role type
Senior Marketing Operations Lead
Builds
Inbound and demand generation engines, lead/PQL scoring models, and marketing automation workflows
Domain
B2B SaaS, Marketing Technology, GTM Operations
Deliverable
production ML models
Required skills
Marketing automation platform management, CRM data flow expertise, funnel and handoff metrics analysis, system integration management, workflow and lifecycle automation design, AI/automation experimentation
Preferred skills
Product-led growth (PLG) experience, demand generation background, vendor coordination, process optimization
Technologies
Marketing automation platforms, CRM systems, GTM tools
Responsibilities
Configure and optimize marketing automation workflows and lifecycle stages; manage lead/PQL scoring and routing logic; integrate marketing systems with CRM and other GTM tools; monitor funnel performance and handoff metrics; coordinate vendor management and tool evaluations; experiment with AI-powered automation capabilities.
Seniority
Senior, hands-on IC