Marketing Operations Lead
Core
Own and optimize the systems, processes, and integrations that power the inbound and demand generation engine, ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy.
Role type
Marketing Operations Lead (B2B Inbound/Demand Gen)
Builds
Inbound and product-led growth demand pipelines
Domain
B2B SaaS, Marketing Technology, Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing automation platform management, CRM data flow expertise, lead/PQL scoring and routing logic, funnel and handoff metrics analysis, marketing technology stack administration, workflow and lifecycle automation design
Preferred skills
AI and automation experimentation, process optimization, vendor coordination
Technologies
Marketing automation platforms, CRM systems, GTM tools
Responsibilities
Configure and optimize marketing automation workflows and lifecycle stages, manage lead scoring and routing logic, partner with Demand Gen and Web teams to activate top-of-funnel signals, monitor inbound funnel performance and handoff metrics, maintain integrations between marketing systems and CRM, manage the marketing technology stack including tool setup and vendor coordination
Seniority
Senior, hands-on IC
