Field Marketing Specialist - Asia
Core
Plan and deliver integrated B2B marketing campaigns and initiatives to strengthen brand awareness and support business growth for Jensen Hughes across Korea, Greater China, Singapore, and Malaysia.
Role type
Field Marketing Specialist (B2B)
Builds
Marketing campaigns, thought leadership content, digital initiatives, and event support for the Asia region
Domain
Architecture, Engineering, and Construction (AEC) / Professional Services Consulting
Deliverable
product features
Required skills
B2B marketing strategy, content development, digital marketing, event management, technical writing, copywriting, SEO basics, CRM usage, data analysis
Preferred skills
Experience in AEC sector, native/professional fluency in Korean, English, and Mandarin, Adobe InDesign/Express proficiency, Brandfolder experience
Technologies
Microsoft 365, MS Teams, Dynamics CRM, Adobe InDesign, Adobe Express, Brandfolder, WeChat, Weibo, Naver, LinkedIn, YouTube
Responsibilities
Collaborate with regional leaders and SMEs to identify marketing needs and create action plans; Plan, coordinate, and execute end-to-end marketing campaigns including webinars, podcasts, and case studies; Adapt marketing plans to regional cultural differences; Manage social media content and digital campaigns; Use marketing data to recommend performance improvements.
Seniority
Mid-Senior, hands-on IC
