User Acquisition Manager - Brighterly
Core
Scaling user acquisition for a US-based EdTech platform teaching math and reading to children, primarily via Meta Ads and expanding into TikTok.
Role type
Middle/Senior User Acquisition Manager
Builds
Paid traffic campaigns and user acquisition systems for a high-growth EdTech product
Domain
EdTech / Performance Marketing
Required skills
Meta Ads scaling, performance marketing, unit economics analysis, LTV analysis, TikTok Ads, automation development, process building
Preferred skills
Google Ads, other traffic sources
Responsibilities
Manage and scale Meta Ads budgets and efficiency; Develop TikTok user acquisition strategy and performance; Analyze marketing metrics, unit economics, and LTV; Test new user acquisition approaches; Develop automation tools for user acquisition; Build decision-making processes and systems for user acquisition
