User Acquisition Manager
Core
Building and scaling user acquisition for a digital service helping users manage documents, develop cognitive skills, and find career opportunities.
Role type
Senior User Acquisition Manager (scaling to Lead)
Builds
Digital services for document management, cognitive skill development, and career opportunities
Domain
EdTech / Career Services / SaaS
Required skills
Competitor analysis, Spy Tools (Similarweb, BigSpy, AppMagic), Google Ads setup, Meta Ads setup, Budget management ($100k+/month), CAC/CPC/LTV/ROI/CR metrics
Preferred skills
Web funnel and App funnel experience, People management (hiring, mentoring, PDP), Marketing automation, AI tools (Claude)
Technologies
Google Ads, Meta Ads, Similarweb, BigSpy, AppMagic, Claude
Responsibilities
Participate in product Management Board, Build quarterly marketing strategy, Execute scaling goals, Communicate with ad partners, Coordinate and manage team, Sync with creative team, Collaborate with Head of AI for marketing automation
Seniority
Senior, hands-on IC with leadership potential
