Senior Marketing Operations Analyst - India
Core
Own the day-to-day intake queue for marketing automation, turning marketer requests into clean, accurate, on-time programs in Marketo while maintaining lead flow integrity and identifying process improvements.
Role type
Senior Marketing Operations Analyst (GTM Systems)
Builds
Email campaigns, audience segments, smart lists, and operational workflows within Marketo and Salesforce
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketo (email execution, smart lists, tokens, program architecture), Salesforce (sync validation, data hygiene), data management (deduplication, field normalization), process improvement, queue management, compliance (GDPR, CAN-SPAM)
Preferred skills
HTML email editing, GTM orchestration (Clay, Zapier), data platforms (Snowflake), BI tools (Tableau), lead scoring models, B2B SaaS background
Technologies
Marketo, Salesforce, Clay, Zapier, Snowflake, Tableau
Responsibilities
Build, QA, and send emails in Marketo; Process list imports end-to-end; Build audience segments and smart lists; Maintain lead flow integrity; Handle operational workflows (suppression, unsubscribe); Identify patterns for automation; Document execution workflows
Seniority
Senior, hands-on IC
