Global Marketing Automation & Marketo Manager
Core
Own end-to-end execution, optimization, and governance of marketing programs in Marketo, with a primary focus on email marketing strategy and delivery.
Role type
Senior Individual Contributor Marketing Automation Manager
Builds
Marketo programs, smart campaigns, email campaigns, and lifecycle marketing workflows
Domain
B2B SaaS / Marketing Technology
Required skills
Marketo program management, Smart campaigns, Email marketing strategy, HTML/CSS, Demand generation, Lifecycle marketing, Segmentation, A/B testing, Data hygiene
Preferred skills
Marketo certifications, Email marketing certifications
Technologies
Marketo, HTML, CSS
Responsibilities
Design and maintain program structures, channels, and statuses; Build, deploy, and optimize email campaigns; Validate integrations and tracking; Analyze campaign performance and maintain KPI reporting; Ensure compliance with GDPR and email regulations
Seniority
Senior, hands-on IC
