Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) - Permanent
Core
Drive Veepee's promotional strategy across six European markets and lead the development of a personalized, gamified promotional wallet to maximize marketing ROI.
Role type
Senior CRM Project Manager / Product Owner (Promotions & Wallet)
Builds
Promotional mechanics (vouchers, cashback, incentives) and the 'Mes Promos' gamified wallet product
Domain
E-commerce, Retail, CRM, Promotional Marketing
Deliverable
product features
Required skills
CRM strategy, promotional/incentive budget management, ROI optimization, A/B testing, product requirement translation, cross-functional influence, project management
Preferred skills
Loyalty/gamification mechanics design, CRM platforms (Salesforce, Adobe Campaign), B2B2C/marketplace experience, brand co-funding knowledge
Technologies
A/B test dashboards, CRM platforms
Responsibilities
Define and allocate voucher marketing budget across customer lifecycle stages; Design and run structured tests on promotional mechanics; Translate CRM strategy into product requirements for the Front/Growth team; Define gamification vision and mechanics for the promotional wallet; Coordinate with CRM Engagement, Traffic, and Tech teams to integrate promotions into lifecycle journeys; Monitor live rollout and drive scaling strategy across markets
Seniority
Senior, hands-on IC