CRM Manager (Braze Preferred)
Core
Own North American CRM strategy and execution to increase user lifetime value, retention, and loyalty while supporting B2B partner lead generation.
Role type
Senior CRM Manager (North America)
Builds
Multi-channel user engagement campaigns (Email, Push, In-App) and automated B2B partner nurturing funnels.
Domain
Food waste reduction marketplace / B2C mobile app
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM/Lifecycle/Retention marketing strategy, multi-channel campaign orchestration, A/B testing, audience segmentation, data analysis (CAC/LTV), cross-functional collaboration
Preferred skills
Mobile-first marketplace experience, high-growth B2C environment, experimentation leadership
Technologies
Braze, Amplitude, Salesforce Marketing Cloud, Looker
Responsibilities
Design and deploy local CRM campaign calendars; optimize core metrics via A/B testing; build automated B2B lead funnels; provide local insights to global CRM teams; pilot new CRM features for regional rollout
Seniority
Senior, hands-on IC
