CRM Manager B2C
Core
Designing, managing, and optimizing automated customer journeys, retention campaigns, and conversion rate optimization for a B2C financial platform.
Role type
CRM Manager (B2C)
Builds
Automated customer lifecycle journeys and retention campaigns across email, in-app, and push channels.
Domain
Fintech / B2C Digital Payments
Required skills
CRM and marketing automation platform expertise, campaign lifecycle strategy, A/B testing and data analysis, stakeholder management, project management, creative content development, AI application for automation.
Preferred skills
Fintech, banking, or insurance industry experience; Braze platform experience; large-scale retail or digital B2C app experience.
Technologies
Braze, CRM platforms, marketing automation tools.
Responsibilities
Design lifecycle and campaign strategies aligned with OKRs; build and run automated journeys with segmentation and personalization; lead cross-functional projects with Product Marketing, Product, and Legal; define KPIs and analyze campaign performance (open rates, CTR, conversion, retention); optimize workflows and propose improvements; integrate AI to enhance campaign efficiency and ideation.
Seniority
Mid-Senior, hands-on IC with strategic growth potential.