Growth Manager (CRM & Email) - Leaply
Core
Own CRM strategy to turn leads into paying subscribers and maximize retention through personalized lifecycle messaging.
Role type
Growth Manager (CRM & Email)
Builds
Lifecycle messaging across email, push, and in-app channels; scalable sending infrastructure.
Domain
Health & Wellness / B2C Subscription App
Required skills
CRM strategy, lifecycle messaging, A/B testing, analytical thinking, SQL, data analysis, AI tool usage
Preferred skills
Braze/Customer.io/Iterable experience, deliverability management (SPF/DKIM/DMARC), web2app funnel expertise, multi-market campaign execution
Technologies
Braze, Customer.io, Iterable, Amplitude, SQL
Responsibilities
Develop CRM strategy and roadmap to drive predictable profit; personalize communication based on user goals and behavior; optimize market, audience, and offer selection; manage lifecycle messaging across channels; scale sending while maintaining compliance; conduct holdout tests to measure CRM impact on subscriptions and profit.
Seniority
Mid-level, hands-on IC