CRM Manager
Core
Own and execute customer communications across key lifecycle touchpoints to drive engagement, retention, and loyalty.
Role type
CRM Manager (Lifecycle Marketing)
Builds
Automated customer journeys and retention initiatives
Domain
B2C e-commerce
Required skills
HubSpot, email marketing, SMS, in-app messaging, lifecycle marketing, workflow automation, user segmentation, journey mapping, A/B testing, analytics reporting
Preferred skills
Tableau, Data Studio, Mixpanel, creative content creation, German language
Technologies
HubSpot, Tableau, Data Studio, Mixpanel
Responsibilities
Manage day-to-day customer communication channels including email, SMS, in-app messages, and newsletters; Develop creative content and marketing messaging tailored to customer segments; Ideate and implement CRM strategies across the customer journey; Build, monitor, and optimize complex trigger-based campaigns and automated journeys; Monitor retention KPIs and campaign performance; Run A/B tests on messaging, timing, and formats; Develop and maintain reports and dashboards to measure CRM effectiveness
Seniority
Mid-level, hands-on IC