Channel Marketing Specialist
Core
Supports the Marketing Director in planning and executing channel and partner marketing activities across the Australia market to strengthen partner engagement and drive business growth.
Role type
Channel Marketing Specialist
Builds
Partner marketing programs, campaigns, and enablement initiatives
Domain
Cybersecurity / Channel Partner Management
Deliverable
product features
Required skills
Channel partner management, campaign execution, budget administration, marketing analytics, content development, event coordination, localization, stakeholder collaboration
Preferred skills
Experience with Market Development Funds (MDF), digital advertising, webinars, third-party vendor management
Technologies
Partner portals, marketing automation tools, digital advertising platforms, project management systems
Responsibilities
Develop and implement channel partner marketing plans, support new product launches, monitor and optimize partner campaign performance, manage MDF processes and budget tracking, organize channel events, produce marketing collateral, analyze campaign ROI, and coordinate with sales and distributors.
Seniority
Mid-level, hands-on specialist
