Senior Partner Marketing Manager

## About the role Priorities: - Build and execute integrated marketing and communications plans, supporting content strategies and content journeys that promote the full value of CSP, partner incentives, and channel motions. - Ensure alignment to CSP business priorities, Global Channel Partner Sales (GCPS), and SME&C priorities across the partner journey, including build and GTM motions, enablement, change management activities (e.g., CSP authorization and compliance), and new commerce strategies. - Develop top-level narratives and messaging guides aligned to key partner moments — incentive updates, renewals, new product launches (e.g., Copilot Business), and program or compliance changes — to drive awareness, adoption, and recognition. - Maintain the CSP messaging and positioning framework and ensure consistency in storytelling across content channels and field engagements. - Create a comprehensive content plan with a core bill of materials (BOM) — anchored by the monthly CSP partner emails and supporting nurture campaigns — that reflects partner and customer insights and provides clarity on how partners discover, engage with, and benefit from CSP, incentives, and channel opportunities, including clear paths to the partner incentives web experience and Partner Center. - Define success metrics, measurement frameworks, and KPIs to report on impact and engagement — including email open and click-through performance against benchmarks, revenue retention and renewals (ARR and seat growth), lead activation and conversion, and tactic efficiency — to internal stakeholders across SME&C, GCPS, the Incentives team, Business Planning, and GDC. - Drive operational excellence across the Channel & CSP communications intake, planning, review, and launch process — partnering with agency teams to reduce churn, simplify complex processes, consolidate communications across pods, and accelerate time to market while improving the stakeholder and partner experience. - Support PR and communications as needed to ensure that CSP, partner incentives, renewals, co-sell, and channel programs are accurately and strategically represented across internal and external channels. - Be a partner advocate. Consider how partners discover, engage with, and apply content to grow their business and deliver customer success. ## Requirements - Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience. - Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience OR equivalent experience. ## Nice to have - Strategic planning: Synthesizing research and insights to inform channel partner strategy and positioning. - Partner-centered Learning: Evaluating internal/external data and engaging with partners to generate actionable insights. - Execution leadership: Driving execution of a high-volume marketing and communications portfolio, aligning with channel motions, and leveraging incentive programs. - Data-driven optimization: Using campaign performance data and partner segmentation to target at-risk and high-opportunity partners, mitigate revenue loss, and continuously improve outcomes. - Change management communications: Landing complex program, compliance, and new-commerce changes with clarity to drive timely partner action. - Cross-functional collaboration: Working across product, sales, field, operations, and agency teams to deliver integrated partner experiences.