Senior Growth Lead (Patient Experience)
Core
Define and lead growth strategy for the patient experience, driving patient activation, conversion, retention, and lifecycle engagement to improve first-purchase conversion, repeat purchases, and sustainable revenue growth.
Role type
Senior Growth Lead (Patient Experience)
Builds
Patient-facing product launches, partnerships, and expansion initiatives
Domain
HealthTech / Ecommerce
Required skills
Growth strategy, team management, go-to-market planning, funnel analytics, cohort analysis, experimentation design, positioning and messaging, cross-functional leadership, KPI definition, executive stakeholder management
Preferred skills
Healthcare/HealthTech experience, AI and automation for growth
Technologies
None explicitly stated
Responsibilities
Own growth strategy and performance across patient activation, conversion, retention, and lifecycle engagement; Manage the growth marketing team; Lead cross-functional go-to-market planning for product launches and partnerships; Align target audiences and success measures; Define growth KPIs and reporting frameworks; Partner with Product, Design, Engineering, and Commercial teams to improve patient adoption; Develop positioning and value narratives; Build experimentation roadmaps across multiple channels; Use data to guide strategic decisions; Establish scalable operating processes; Influence executive stakeholders on growth priorities.