Head of User Acquisition
Core
Strategic Head of User Acquisition owning full-funnel growth via paid media, organic search, and partnerships for a Canadian telehealth platform.
Role type
Senior IC Head of User Acquisition
Builds
Scalable customer acquisition engine across paid, organic, and partnership channels
Domain
Healthcare / Digital Marketing
Required skills
Paid media strategy (Google Ads, Meta, TikTok), SEO/AEO, partnership management, team leadership, budget allocation, CAC/ROAS/LTV:CAC optimization, cross-functional influence
Preferred skills
Experience building acquisition functions from scratch, familiarity with generative AI search trends
Technologies
Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, SEO tools, AEO frameworks
Responsibilities
Set channel investment priorities and team structure; own customer acquisition funnel targets; manage budget pacing and tradeoffs; build retargeting strategies; oversee SEO/AEO and content priorities; identify and manage strategic partnerships; hire and mentor acquisition specialists; translate data into executive recommendations
Seniority
Senior, hands-on IC with strategic oversight