VP of Marketing
Core
Own end-to-end consumer acquisition and retention strategy, building systems and team to drive durable growth for a women's health AI platform.
Role type
VP of Marketing (Growth)
Builds
Consumer acquisition and retention engine for a vaginal microbiome testing and care platform
Domain
Women's health / Digital Marketing / AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth strategy, P&L management, paid and organic channel management, content and community growth, CRO, lifecycle marketing, team building, AI integration in workflows, marketing for education-heavy products
Preferred skills
Experience with high-growth startups, data-driven decision making, hiring senior talent
Technologies
AI tools for creative testing and experimentation
Responsibilities
Own full consumer growth P&L and set targets; Set acquisition strategy and budget allocation; Define content, influencer, and community growth strategies; Oversee CRO, landing page strategy, and referral programs; Build retention and lifecycle programs; Create experimentation cadence; Manage senior reports and build growth org; Identify new growth surfaces
Seniority
VP, P&L owner, hands-on leadership