Director, CRM
Core
Define CRM strategy and operate the function to convert leads and waitlist into booked scans, drive rebooking, and manage referrals for a preventative healthcare platform.
Role type
Director, CRM Strategy & Operations
Builds
A scalable, multi-market CRM program and organization
Domain
Healthcare / Growth Marketing
Required skills
CRM strategy, lifecycle marketing, team building, experimentation design, budget management, vendor management, multi-market scaling, executive communication
Preferred skills
AI tool adoption, cross-functional influence
Technologies
Braze
Responsibilities
Set long-term CRM vision and roadmap; own growth outcomes (bookings, retention, revenue); design coherent nurture and re-engagement programs; scale playbooks for new markets; establish experimentation frameworks; build and hire the CRM team; manage budget and vendor relationships.
Seniority
Director, hands-on IC leading a function