Head of Marketing
Core
Lead marketing strategy and execution for a venture-backed food-as-medicine startup supporting patients before and after surgery to improve musculoskeletal health outcomes.
Role type
Head of Marketing (B2B2C)
Builds
Nutrition products and digital health experiences for patients and surgeon practices
Domain
Consumer health, food-tech, medical products
Deliverable
product features
Required skills
B2B2C marketing strategy, conversion rate optimization, go-to-market planning, agency/vendor management, clinical-to-consumer messaging translation, multi-channel campaign execution, sales enablement, data analysis
Preferred skills
Startup/growth-stage experience, experience in regulated consumer categories
Technologies
CRM, email automation, SMS, e-commerce platforms, social media, search advertising
Responsibilities
Build and execute B2B2C marketing strategy; manage and coach internal marketing team; drive conversion optimization across patient journey; partner with sales to attract and retain surgeon customers; launch new products and services; oversee brand initiatives and translate clinical science into consumer messaging; manage external agencies and vendors; analyze performance data to guide strategy
Seniority
Senior, hands-on IC with team leadership