VP, Go-To-Market
Core
Architect a repeatable go-to-market engine for an API platform serving developers and enterprises, aligning Sales and Marketing to drive growth.
Role type
VP of Go-to-Market (Builder)
Builds
A coherent GTM system connecting Sales, Marketing, Product, and Customer Success for an API/developer platform.
Domain
B2B SaaS, Developer Platforms, API Infrastructure
Required skills
B2B SaaS GTM strategy, enterprise sales execution, technical product selling (APIs/infrastructure), ICP definition, segmentation, pricing/packaging, executive presence, team building/mentoring
Preferred skills
Direct Marketing leadership experience, scaling commercial teams through growth stages
Technologies
APIs, Developer Platforms, AI Platforms
Responsibilities
Define GTM strategy, ICP, and segmentation; lead Sales and Marketing directors; build scalable enterprise sales processes; align Sales and Marketing around shared revenue priorities; present GTM strategy to the Board.
Seniority
VP, Executive Leadership