Senior Account Strategist, Paid Media (Remote Canada)
Core
Lead and optimize paid media strategies for B2B SaaS/tech clients, managing accounts, budgets, and campaign execution across Google Ads, Facebook, and LinkedIn to maximize ROI.
Role type
Senior Account Strategist, Paid Media
Builds
Custom paid media strategies and optimized ad campaigns for mid-market and enterprise B2B clients
Domain
B2B Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, PPC campaign management, keyword research, ad copywriting, bid management, campaign optimization, data analysis, CRM management, client relationship management, budget management
Preferred skills
SaaS industry expertise, programmatic campaign understanding, AI/automation trend awareness, storytelling with data
Technologies
Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, GA4, Excel
Responsibilities
Oversee and lead a collection of Paid Media accounts, serve as direct support to client contacts, build strategies for clients each quarter, create and optimize budgets for paid media campaigns, execute and optimize PPC advertising campaigns, confirm lead routing accuracy within a CRM, drive referrals via client relationships
Seniority
Senior, hands-on IC