Growth - Digital Marketing (Enterprise)
Core
B2B Enterprise Paid Marketing leader building and scaling global demand generation for ChatGPT and OpenAI products.
Role type
Senior IC B2B Enterprise Paid Marketing Leader
Builds
Global demand generation programs, ABM initiatives, and AI-enabled marketing workflows for enterprise audiences.
Domain
B2B SaaS / AI / Enterprise Software
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B growth strategy, Paid Search, Paid Social, Programmatic, Affiliate marketing, Account-Based Marketing (ABM), enterprise funnel optimization, sales alignment, attribution modeling, experimentation design, international market expansion, AI-enabled creative workflows.
Preferred skills
None stated.
Technologies
CRM, marketing automation, intent data platforms, BI systems, AI tools for creative and optimization.
Responsibilities
Define global paid channel strategy and manage budget pacing; build and scale ABM programs coordinating with sales; partner with Sales/GTM to align investment with account priorities; optimize performance from engagement to revenue; develop audience and messaging strategies for buying committees; create closed-loop operating rhythms with Sales Ops; design scalable experiments and playbooks across markets; build AI-enabled creative and optimization workflows.
Seniority
Senior, hands-on IC