Digital Marketing Manager
Core
Strategic architect for online presence, owning paid channels, lead-generation funnel, website experience, and email campaigns to drive growth for smart city traffic solutions.
Role type
Senior Digital Marketing Manager
Builds
Paid advertising campaigns, SEO/SEM strategies, email marketing communications, and optimized website landing pages
Domain
Intelligent Mobility / Traffic AI / Smart Cities
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel digital strategy, Salesforce Marketing Cloud (SQL), Google Ads, HTML, CSS, Web analytics, Funnel optimization, Agency/vendor management
Preferred skills
Google Analytics certification, Salesforce Marketing Cloud Email certification
Technologies
Salesforce Marketing Cloud, Google Ads, Modern CMS platforms
Responsibilities
Manage daily execution of paid search, social, and display advertising campaigns; Execute high-impact SEO and SEM strategies; Build and execute email marketing communications via Salesforce Marketing Cloud; Manage and refine website landing pages to maximize lead conversion; Analyze web, campaign, and email performance data to boost ROI; Partner with Content, Product Marketing, and Sales teams to align spend with product launches
Seniority
Senior, hands-on IC
