Rockwear Digital Marketing Manager - Rosebery, NSW
Core
Shape and execute a full-funnel digital marketing strategy to drive brand awareness, consideration, and revenue across eCommerce and retail channels for Rockwear.
Role type
Senior Digital Marketing Manager (Performance Marketing)
Builds
Full-funnel campaigns across Meta, Google Search, TikTok, and Affiliates
Domain
Retail / eCommerce
Required skills
Performance marketing strategy, Meta Ads management, Google Ads (Search, Pmax, Shopping), TikTok advertising, Affiliate marketing, Google Analytics, Agency management, Data analysis (ROAS, CPA, CVR, CTR), Creative testing, Budget forecasting
Preferred skills
Retail or eCommerce experience, Understanding of attribution models, Experience with product feeds
Technologies
Meta Ads, Google Ads, Google Pmax, Google Shopping, TikTok, Google Analytics, Affiliate platforms
Responsibilities
Plan and deliver full-funnel campaigns across key channels; Manage and optimise Meta Ads campaigns hands-on; Oversee media agency performance and budget management; Analyse campaign performance and translate insights into optimisation actions; Partner with eCommerce to align on revenue targets; Identify new growth opportunities and emerging trends.
Seniority
Senior, hands-on IC