Growth Marketing & Digital Channels Specialist
Core
Lead growth and end-to-end management of digital channels for a retail company, focusing on e-commerce, social media, and customer acquisition to drive sales and profitability.
Role type
Growth Marketing & Digital Channels Specialist
Builds
E-commerce stores, digital marketing campaigns, and customer engagement experiences
Domain
Retail / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Growth marketing strategy, E-commerce management, Shopify administration, Performance marketing, Paid media (Google Ads, Meta Ads, TikTok Ads, Pinterest), Content creation, Social media management, Data analysis, Process automation
Preferred skills
Retail industry experience, Reporting expertise
Technologies
Shopify, Google Ads, Meta Ads, TikTok Ads, Pinterest
Responsibilities
Manage digital channels including e-commerce, social media, and online customer service; Design and implement growth strategies to increase sales and conversion; Administer and optimize Shopify stores; Execute performance marketing campaigns; Supervise customer service via WhatsApp; Implement cart recovery strategies; Analyze user metrics and KPIs to identify growth opportunities; Create and coordinate content for digital platforms.
Seniority
Mid-level, hands-on IC