Performance Marketing Specialist - Meta
Core
Own and scale the Meta advertising ecosystem to drive demand generation and revenue growth for a premium outdoor lifestyle brand.
Role type
Performance Marketing Specialist (Paid Social)
Builds
Paid social campaigns on Facebook and Instagram
Domain
E-commerce / D2C / Outdoor Lifestyle
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads account management, budget allocation and pacing, campaign performance analysis, A/B testing (audiences/creatives), creative feedback translation
Preferred skills
E-commerce or D2C experience, proficiency with MER/ROAS/CPA metrics
Technologies
Facebook Ads Manager, Instagram Ads Manager, Meta Business Suite
Responsibilities
Manage end-to-end Meta Ads campaign structure and scaling strategy, optimize budget allocation to meet MER targets, analyze performance to identify growth opportunities, lead testing initiatives for audiences and creatives, translate data insights into feedback for the creative team
Seniority
Mid-level, hands-on IC
