Customer Stories Lead
Core
Own the end-to-end customer story pipeline to transform customer successes into compelling narratives that strengthen the brand and accelerate sales.
Role type
Senior Customer Marketing Lead (Advocacy & Storytelling)
Builds
A scalable customer proof engine and portfolio of referenceable customers for B2B enterprise software.
Domain
B2B SaaS, Enterprise Software, AI, Automation, Cloud, Data Platforms
Deliverable
product features
Required skills
Customer storytelling, B2B SaaS advocacy, content strategy, executive interviewing, cross-functional collaboration, program management, stakeholder coordination
Preferred skills
Experience with AI/automation platforms, technical credibility, commercial acumen
Technologies
None explicitly listed as tools
Responsibilities
Operationalize customer storytelling and advocacy strategy; lead customer discovery and narrative development; create assets (case studies, videos, testimonials); activate stories across marketing, sales, and PR channels; manage reference requests and prepare advocates for events.
Seniority
Senior, hands-on IC