Senior Performance Marketing Specialist (Korea)
Core
Own and optimize paid acquisition campaigns for Cambly's on-demand English tutoring platform in the Korean market.
Role type
Senior Performance Marketing Specialist (Paid Media)
Builds
Paid user acquisition campaigns for a global edtech platform
Domain
EdTech / Consumer Apps / Korean Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, Naver, Kakao, campaign optimization, CAC/ROAS analysis, creative testing, budget planning, market trend analysis
Preferred skills
edtech experience, influencer campaign management, attribution tools (Appsflyer, Adjust, GA4)
Technologies
Google Ads, Meta Ads, Naver, Kakao, Appsflyer, Adjust, GA4
Responsibilities
Manage end-to-end paid media campaigns across Google, Meta, Naver, and Kakao; Monitor daily performance and optimize for CAC and ROAS; Test creatives, audiences, and placements; Build campaign reports and performance analysis; Contribute to budget planning and growth forecasting; Ensure campaigns are culturally relevant and localized for the Korean market
Seniority
Senior, hands-on IC