Paid Media Marketing Manager
Core
Design and execute full-funnel paid media campaigns to drive traffic, demand capture, and revenue for PayPal's consumer business in Germany.
Role type
Senior Paid Media Marketing Manager
Builds
Omnichannel marketing campaigns and media strategies
Domain
Fintech / Payments / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Full-funnel paid media strategy, German market expertise, agency management, data-driven optimization, A/B testing, cross-functional collaboration, business case development, publisher partnership management
Preferred skills
Fintech or payments industry experience, offline media knowledge (TV, OOH, audio), martech proficiency, measurement framework evolution
Technologies
Google Ads, Meta Ads, Excel, Google Sheets, PowerPoint
Responsibilities
Define and execute paid media strategies across the funnel; Own the relationship with the paid media agency in Germany; Partner with brand and integrated marketing teams for creative delivery; Use data to drive campaign optimization; Manage key publisher partnerships (e.g., Google, Meta); Lead testing agendas across audiences, creatives, and formats; Partner with Analytics to evolve measurement frameworks; Optimize the end-to-end customer journey; Drive operational improvements in cross-functional workflows.
Seniority
Senior, hands-on IC