German speaking Performance Marketing Specialist (d/f/m)
Core
Managing paid search and social campaigns to drive customer acquisition for an AI-powered HR platform.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns (Google, Meta, LinkedIn) and creative assets for customer acquisition funnels.
Domain
SaaS / HR Technology / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid search and social media buying, full funnel campaign management, ad copywriting and testing, budget forecasting, data analysis (Google Analytics), creative strategy and brief writing, project management, creative team direction, knowledge of performance marketing metrics (CPA, CVR, CTR), AI tool application in marketing workflows.
Preferred skills
Experience with Motion (creative analytics platform), UGC creator management.
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Motion.
Responsibilities
Manage and optimize paid campaigns on Google, Bing, Meta, and LinkedIn; write and test ad copy; build full funnel campaigns (awareness, consideration, conversion, retargeting); lead creative learning agenda and write creative briefs; manage paid media budgets; collaborate with Growth, Product Marketing, and Design teams; conduct creative research and customer research.
Seniority
Mid-level, hands-on IC