Manager, Global Growth, Lifecycle
Core
Lead the evolution of customer engagement strategy and design/optimize the lifecycle journey to drive conversion, activation, and retention in high-impact regions.
Role type
Manager, Global Growth Lifecycle
Builds
Unified global lifecycle initiatives and regional digital channel programs
Domain
Fintech / Global Payments
Deliverable
product features
Required skills
Lifecycle strategy design, regional market optimization, digital channel management (email/push/in-app), campaign execution, quantitative analysis, A/B testing, cross-functional partnership
Preferred skills
Fintech experience, product-led growth, startup/scale-up background, SQL, Lifecycle/CRM marketing
Technologies
SQL
Responsibilities
Design end-to-end lifecycle engagement journeys, lead strategy for regional digital channels, execute high-performing lifecycle programs, own E2E growth metrics, drive regional experimentation, champion customer-first messaging
Seniority
Manager, hands-on IC