Principal Marketing Specialist
Core
Lead strategic Account-Based Marketing (ABM) and industry marketing programs to drive revenue growth for key accounts across Australia and New Zealand.
Role type
Principal Marketing Specialist (ABM & Industry Programs)
Builds
Strategic 1:1 and 1: Few ABM initiatives, industry-focused marketing campaigns, and pipeline growth for key ANZ accounts.
Domain
B2B Technology, Consulting, and Professional Services
Required skills
Account-Based Marketing (ABM) strategy, B2B marketing execution, program management, stakeholder management, commercial acumen, cross-regional leadership, marketing measurement frameworks, budget management, team mentorship.
Preferred skills
Master's degree in Marketing/Business, ABM certifications, experience in digital marketing and client engagement.
Technologies
multi-channel engagement strategies, behavioral insights, intent data, predictive analytics
Responsibilities
Design and execute strategic 1:1 ABM and industry marketing programs; manage a portfolio of strategic ANZ accounts; ensure consistent application of global ABM methodologies; monitor and report on program performance and revenue metrics; lead and mentor the ANZ ABM and Industry Marketing team; manage program budgets and vendor relationships.
Seniority
Senior, hands-on IC with leadership responsibilities
