Senior Manager, Field Marketing Acquisition
Core
Lead the strategic field marketing vision for acquisition sales to drive net-new customer logos and pipeline growth for Snowflake's AI Data Cloud.
Role type
Senior Manager, Field Marketing Acquisition
Builds
Integrated field programs, regional events, executive dinners, roadshows, and sponsorships to drive demand.
Domain
B2B SaaS / Data Cloud / AI
Deliverable
product features
Required skills
B2B field marketing strategy, ABM, SDR alignment, partner co-marketing, executive engagement, cross-functional leadership, data-driven ROI measurement, people management, event management, stakeholder influence.
Preferred skills
MBA, creative messaging design.
Technologies
Marketo, Salesforce, WordPress, Microsoft Office, Google Apps.
Responsibilities
Own field marketing strategy for acquisition; Design and lead integrated field programs; Oversee high-impact field experiences; Optimize campaign mix based on KPIs; Partner with Sales leadership on territory and pipeline goals; Build relationships with cross-functional teams; Foster team growth and development.
Seniority
Senior Manager, hands-on leadership with 4+ years managing direct reports.
