Customer Marketing Manager
Core
Build and run customer advocacy programs to turn Simpro and AroFlo customers into brand advocates and referral sources across the APAC region.
Role type
Customer Marketing Manager (B2B)
Builds
Customer advocacy programs, referral campaigns, review strategies, and customer content (case studies, testimonials, videos).
Domain
B2B SaaS / Construction & Facility Management
Deliverable
product features
Required skills
Customer marketing strategy, program management, stakeholder partnership, review platform management, event planning, content localization, data analysis.
Preferred skills
Experience with HubSpot, Salesforce, G2, B2B email marketing, webinar execution.
Technologies
HubSpot, Salesforce, G2
Responsibilities
Develop and execute customer marketing strategies for Simpro and AroFlo in APAC; Partner with Account Management to identify advocates and create engagement opportunities; Build and grow customer champion programs with recognition and rewards; Design and run referral programs to generate new business; Own and optimize APAC review strategies on Google, G2, Capterra, and regional platforms; Plan and deliver customer webinars and events; Identify and manage sponsorships at industry events; Produce customer content including case studies and success stories; Localize global programs for APAC audiences; Share customer insights with global teams; Track and report on program performance metrics.
Seniority
Mid-level (3–5+ years experience)