Lifecycle Manager - Growth
Core
Own customer engagement strategy across activation, engagement, retention, and re-engagement to deepen long-term retention and lifetime value.
Role type
Lifecycle Manager (Growth)
Builds
Personalized customer journeys and segmentation capabilities
Domain
Fintech / Consumer Investing
Deliverable
product features
Required skills
Lifecycle strategy, CRM, customer growth, data analysis, experimentation, segmentation, personalization, cross-functional partnership
Preferred skills
Modern customer engagement platforms, AI/automation for personalization, product-integrated lifecycle experiences
Responsibilities
Build lifecycle strategy for connected customer journeys, develop customer behavior insights into measurable impact, establish experimentation culture, partner with Product/Engineering/Data to identify growth opportunities, create measurement frameworks for retention and value, influence growth capabilities across product development